Rush Preworkout Drink
Logo Design
UI/UX Design
Branding/Identity
Project Summary
Rush is a brand for an active lifestyle and sports nutrition brand created to help young people find the energy to move, perform, and recover. Expanding beyond its original pre-workout drink, the new identity supports a full product ecosystem of energy drinks, pre-workout powders, protein snacks, single-serve packs, and retail displays. The design replaces a chaotic visual style with a bold, controlled system built around the stacked RU/SH logo, energetic typography, balanced color, and simple graphic icons—positioning Rush as a modern, approachable brand for every kind of active lifestyle.
Applications Used
Adobe Illustrator
Adobe Illustrator
Adobe Photoshop
Main Logo
Alternate Logo
What's the Challenge?
Rush is an active lifestyle and sports-nutrition brand created for young people who need energy and support throughout their day. Its audience moves in many different ways: training in the gym, running, walking, playing sports, hiking, practicing yoga, studying, commuting, and balancing busy routines.
The challenge was to create an identity that feels energetic and motivating while staying clear, approachable, and easy to recognize. Rush needed a visual system strong enough to stand out in a crowded retail environment, but flexible enough to work across a growing range of energy drinks, pre-workout powder, protein snacks, single-serve products, stick packs, and retail displays.
Every element needed to work together—from a small snack wrapper to a shelf display—while giving each product category, flavor, and function its own distinct presence.
What's the Idea Behind This?
Rush is built around one simple idea: helping people find the energy to start moving and the support to keep going. The identity captures that feeling through a visual system that is bold, direct, and full of momentum—without becoming overwhelming.
The stacked RU/SH logo gives the brand a confident signature that is easy to recognize at any size. Its compact form creates a strong focal point across cans, jars, wrappers, stick packs, coolers, and retail displays.
Large typography and one-word messages such as MOVE, GO, PLAY, PUSH, RESET, and RECOVER make the brand feel immediate and motivational. These words create a flexible communication system that can shift depending on the product, activity, or moment in someone’s day.
Bright, balanced color distinguishes flavors and functions, while a consistent layout, graphic icon system, and bold logo placement connect the full product range. Together, these elements create a youthful, modern, approachable brand built to move with its audience.
Identity System
Designed to Move...
Rush is built as a bold, flexible identity system designed to work across every product and touchpoint. From a can in a cooler to a snack pack in a vending machine, every application feels connected through one clear visual language.
The stacked RU/SH logo creates a confident, recognizable signature that works at every scale. Bold typography, balanced bright colors, graphic icons, and one-word messages such as MOVE, GO, PUSH, and START give the brand energy without making it feel overwhelming.
Color helps distinguish products and flavors, while a consistent layout keeps the full Rush range clear, youthful, and easy to recognize.
Brand In Motion
Built for Real Life
Rush is made to show up wherever movement happens. The brand is not limited to one workout, one sport, or one type of person. It is designed for the everyday moments that require energy, focus, preparation, or recovery—whether that means heading to the gym, running on a track, walking across campus, going to practice, or grabbing a snack between commitments.
The identity comes to life when it is placed in real environments. Bright packaging stands out in a cooler, creates impact in a vending machine, and remains recognizable when carried through busy daily routines. These applications show how the Rush system works beyond the screen: on shelves, in hands, in bags, and in the spaces where active people spend their time.
The combination of bold logo placement, energetic color, concise messaging, and clear product hierarchy gives Rush a strong presence from a distance and a simple, easy-to-understand experience up close. Whether someone is looking for energy before a run, pre-workout before training, or protein after movement, Rush is designed to be visible, relevant, and ready when they need it.
DESIGNED TO EXPAND...
Alongside its energy drinks, Rush extends into protein snack packs and pre-workout powder. Each product uses the same bold logo, expressive color, direct messaging, and functional icons to create one clear, connected brand system.
Find Your Rush
Built for Every Kind of Movement
Rush was designed around a simple idea: movement looks different for everyone. Some people train in the gym, some run after class, some play sports, and some just need a little extra energy to get through a busy day.
By bringing energy drinks, pre-workout powder, and protein snack packs into one clear system, Rush creates support for those everyday moments—before the workout, between commitments, or after the finish line.
GO HOME
